Ashchromics, a subsidiary of Ashwin-Usas, developed FADES technology: high-tech lenses that use sensors to quickly darken or lighten based on their environment. FADES tech is offered as sunglasses and motorcycle helmet inserts, although the possibilities are endless.
Ruckus was tasked with developing the Ashchromics website, creating an ecommerce solution, and UX/UI design. Our marketing team also rolled out a multi-pronged campaign across social media channels for their initial launch offerings.
Research and Strategy
Ruckus used our proprietary series of discovery processes to understand goals and client expectations.
Ruckus created an experience and interface that emphasized function and usability across platforms and devices.
High Fidelity Design
Using the parameters set during branding, Ruckus created a color scheme, font, and design standards for all necessary visual elements, while elegantly highlighting AshChromics’ unique FADES® technology.